PR Management in Overseas Market
ITO EN’s “Oi Ocha” has signed a global partnership with Shohei Ohtani, who joined the Los Angeles Dodgers in 2024. O&O handled PR in the Southeast Asian countries of Thailand, Singapore, Malaysia, Indonesia, and Vietnam, as well as the North American market of the United States and Canada.
Aiming to become a global tea company, ITO EN is working with Ohtani, a big ITO EN fan who plays an active role internationally, to send a message to Asia and other countries where Japanese tea is becoming increasingly popular.
Management Contracting of Overseas Business
Since 2019, we have been supporting the business development of the Japanese skin care brand “Meeth” in Singapore, Malaysia and Spain. We are promoting both online and offline sales, and are preparing to expand to Indonesia and the Middle East.
Press & Marketing Event Planning & Operation
Publicity for the opening of the W-Seoul Walker Hill Hotel, a premier brand in the Westin family operated by STARWOOD HOTELS & RESORTS. To expand awareness of the hotel to the Japanese market, we attracted numerous newspaper and magazine media outlets, as well as TV programs to cover the hotel. At the same time, we conducted communication activities to celebrities and opinion leaders in Japan and Asia, leading to the acquisition of many fans.
